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Business Services

BUSINESS REVIEW - Work on your business instead of drowning in it.

The Business Review is a comprehensive analysis of the ten key areas of your business. It takes approximately two hours and you don't need to bring any information other than what's in your head. This process reviews your short to medium term goals and the opportunities that exist for your business. It also identifies areas of your business that need attention and provides a real-time snapshot of where the business is now, and where it could be. There are usually a number of options available where we can provide assistance and support but regardless, there is no obligation to go further and what you do with this information is up to you.

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PROFIT OPTIMISER – Have you ever thought it would be great to have a crystal ball to see how potential changes could affect your business - well here's your chance!

We have an easy to understand financial modelling software program that provides different financial scenarios for your business. In short, we can create graphical 'what if' scenarios for your business and analyse the negative or positive impacts these changes make. For example, scenarios could include: what would it mean if sales improved by 10%? What is the financial impact on cash flow if volume is increased? How can cash flow be improved? Will the next sale have a positive or negative impact on cash flow? What happens if cost of goods is decreased by 1% or wages by 3%? If you want to see how a change will 'look' before you make it then this is the session for you. 

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STRATEGIC PLANNING – Where do you want to be in the future and can you see how it looks? Do you have a vision for your business?

Utilise expert facilitation so you can contribute fully to the planning process. It's the big picture stuff and it's ideal for directors, business owners and managers for developing long term and strategic plans. It is also used for business and team planning, and project work. Let us help you to focus on the most important aspects of your business.   

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BUSINESS & ACTION PLANS - Develop an improvement roadmap for your business and drive it into action.

Having a vision and long term goal for your business gives you direction but you still need to work out how you are going to get there, what it is going to cost, who is going to do it, how long should it take and how we are going to measure progress or, lack of it. We will help identify the shorter term business objectives and tasks that need to be completed in order for you to achieve your goals. Every business needs a plan and 'failing to plan is planning to fail'.

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BRAND PURIFICATION – What's the pure essence of your brand? What does it mean? Do your staff know, and more importantly, do your customers know?

An essential cornerstone to a successful business is a 'pure brand' which can be summed up by the following principals:
  • No matter what, your brand is King and the Hero
  • Your brand is seen
  • You can feel it and touch it
  • You understand it
  • You know what it means
  • You can communicate it to others
  • Your staff knows what it means and your customers know what it stands for
 
You should be able to explain what your brand means in fewer than a couple of sentences, and a fourteen year old should be able to understand it. If you can't do this then you need to think about undertaking a Brand Purification process so you can set yourself apart from your competitors and leverage off your 'point of difference'. This service is consultative and usually involves all the key stakeholders in the business - it gets outstanding results.  

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MARKETING PLANNING – More of the right type of customer means: the right offer at the right time and through the right channel.

To get a return on marketing investment you have to think carefully and create a plan that meets a variety of needs. We need to know what type of customer you want, what their problems are and how you can solve them. How you interact and engage with your customers is continually changing but there are also tradition channels that continue to be successful. When is the best time, what message will engage them the most and what is the best medium are all questions that we can help you with. To get a return on marketing investment you need the right mixture of the four p's - price, product, promotion and placement . Let us help you target your customers at the right time, at the right place and at the right price.

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CUSTOMER RELATIONSHIP MANAGEMENT – We are bombarded with up to 3500 marketing messages a day. To build solid relationships with our clients we need to know more about them and apply this knowledge in everything we do. 

It starts from the moment you wake up to your Sony alarm, have cup of Nescafe and brush your teeth with Maclean's Ultra White. Unless you have a 10 million dollar marketing budget it is difficult to get a return on investment with a scattergun approach. To get bang for buck we need information; we need to know about our customers and potential customers, what they need, what they have bought from us in the past, and what we could provide for them in the future. We need to consider how we can add to this, what other messages we have sent them and whether they worked. Information is power and to get a return on our marketing we need this information in our planning and customer care initiatives.

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CUSTOMER CARE – It is eight times more expensive to attract a client than it is to keep one. What are you doing to stop your clients from taking their business across the road?

Once you have engaged a client what do you do to keep them? Have you considered the life time value of a client and what this means to future income streams? Do you have systems for flagging client spend over a certain amount or a client that has been with you for a certain period? Do you thank your clients for being loyal to you or buying from you, and do you know when they haven't been buying? Sometimes we go to great lengths to engage a client and then the effort stops and we expect them to stay loyal. In today's competitive market we need a plan to make sure we keep your customers?.

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HUMAN RESOURCE MANAGEMENT – You can have all the vision, goals and objectives in the world, and the best plans on how to get there, but if you don't get it right with your staff, first time, then everything can go pear-shaped.

In most cases your staff are your biggest asset but they can sometimes be your biggest problem. At the end of the day your staff collectively contribute to the achievement of the goals of your business. If you get it right, they will achieve, and give your business a competitive edge at the same time. We can help you achieve this by making sure you have the basics right including: recruitment processes, individual employment agreements, position descriptions, and appraisal processes. We can then underpin this with our Staff Value Programme which is directly linked to the business goals, individual staff performance, profit targets and KPIs. Don't undervalue or overlook your biggest resource - your staff. 

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SUCCESSION PLANNING – We have all heard of it and know at some stage we need to do it, but who actually does it? You know who – the people that end up getting more value and a better lifestyle out of their business with less hassle.

You know the feeling, sometimes you take on the role of staff member, boss, director, chairman and CEO all in a normal day. That may be the way it is, but by taking the steps to ensure your business can run without you, you can enjoy the obvious benefits including having a life and an increase in the value of your business. A business that is not dependent on its owner's knowledge, contacts and reputation will get a higher price.  Regardless of whether you are thinking about selling now, in the future, or not at all, succession planning is a worthwhile exercise. We can create a plan that will ensure a smoother entry for all parties and a smoother exit for the owners. Let us help you make your business worth more and your exit easier.  

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BUSINESS VALUATIONS - At the end of the day you should know what it's worth.

Whether it's for the bank, to sell a business, or the due diligence to buy one, a formal business valuation process is a must. Business values can change and there are a range of methods involved in determining the final figure, so let us bring the right expertise, knowledge, tools, process and people to the table so you get it right - first time.

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